TE'AMOTE'AMO and Te'Amo Boba Bar vs Papa Murphy's

Papa Murphy’s presents the stronger immediate software-sales opportunity, and it’s not close. The dimension that dominates is TAM: 965 franchised units versus 2. That’s a 482x larger addressable base of independently operated locations, each a potential deal. Even with a -3.6% unit decline, the absolute churn is only ~35 units per year—leaving over 900 active prospects to sell into right now. The terrain also heavily favors Papa Murphy’s. Its approved-supplier procurement model means franchisees have autonomy to choose their own POS, scheduling, or marketing automation stack. We can run direct-sales motions, build a partner channel, and close deals without a central franchisor gatekeeper. TE’AMOTE’AMO’s franchisor-controlled procurement, by contrast, funnels