Sun Tan City vs HealthSource Chiropractic

Sun Tan City’s scale is the decisive advantage here. With 252 total units and 156 franchised locations, the addressable market is nearly double HealthSource’s — more doors means more seats, more transactions, and more potential upsell across POS, scheduling, and marketing automation. The higher AUV ($685k vs. $610k) adds a budget dimension: operators with stronger cash flow are more likely to invest in software that drives efficiency and revenue, and they can absorb a higher per-unit price without as much friction. Both brands are shrinking, but Sun Tan City’s unit decline is only marginally worse (-3.7% vs. -2.3%), and that gap is easily outweighed by the sheer volume of in-play locations with bigger wallets.

The terrain is equally closed