Sola Franchise vs HealthSource Chiropractic

Sola Franchise is the stronger software-sales opportunity right now, and it’s not close. The dimension that wins is TAM. With 744 total units against HealthSource’s stubbornly flat 129, you’re looking at more than five times the available logos. Growth seals it: Sola is adding units at +2.6% while HealthSource is shrinking. More seats today, more seats tomorrow — that’s a compounding pipeline advantage no amount of unit-level margin can offset in a SaaS model built on seat-based or location-based ARR.

HealthSource outpoints Sola only on budget, with a $609k AUV that’s 36% higher. That matters if you’re selling a high-ticket, deep-integration back-office suite with a long payback. But the meaningful tradeoff is terrain: HealthSource is a downward-trending book of business where 129 units means anything below dominant market share looks like a rounding error. Sola’s $1.7M top-end investment range signals that new franchisees are writing big checks and likely more receptive to vendor recommendations during buildout. Lower royalty and ad-fund drag (7% total vs HealthSource’s 9%) also leaves slightly more operating cash on the table for software.

You chase budget when TAM is so small that every deal must be high-five-figure ACV. You chase TAM when the unit economics are still healthy and there’s a real territory to harvest. Sola is the latter — bigger fleet, growing, capital-flush incoming owners. The AUV gap is real, but it’s a headwind in an otherwise green-field account list.

Verdict: Sola Franchise’s 744-unit, growing base crushes HealthSource’s AUV edge; sell where the logos are multiplying.