Smoothie King vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Smoothie King
wins 3 of 12 vendor rows
Smoothie King wins decisively on TAM and timing. With 1,242 total units and 1,200 franchised doors, it offers a 22% larger installed base than Papa Murphy’s shrinking 965 franchised units. The real kicker is unit growth: +4.4% YoY means roughly 53 net-new franchised locations per year, each
quick_service_restaurant
Smoothie King
quick_service_restaurant
Papa Murphy's
Total units
1,242
1,014
Franchised units
1,200
965
Unit growth YoY
4.439%
-3.596%
Average unit revenue (AUV)
$662K
—
Royalty
6%
5%
Ad fund
3%
2%
Initial franchise fee
$30K
$25K
Investment range (low)
$320K
$450K
Investment range (high)
$1.30M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Smoothie King vs Papa Murphy's, answered
Smoothie King has 1,242 total units and Papa Murphy's has 1,014, so Smoothie King is the larger system.
Smoothie King grew units +4.439% year over year vs -3.596% for Papa Murphy's, so Smoothie King is growing faster.
Smoothie King charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Smoothie King's initial franchise fee is $30K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Smoothie King's initial investment runs $320K–$1.30M and Papa Murphy's's runs $450K–$693K, so Smoothie King requires the larger investment.
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