SKIN EXPERTS by Brentwood Spa vs HealthSource Chiropractic

HealthSource Chiropractic wins on TAM and terrain by a wide margin. With 129 operating franchised units and an approved-supplier procurement model, the brand offers a real, immediately addressable base of individual owners who can make their own software decisions. That’s a direct path to multi-unit deals without needing to convert a franchisor first. Brand B, by contrast, has zero franchised locations and a franchisor-controlled procurement model—meaning you’d have to sell the parent company before touching a single end user, and there are only three total units to gain even if you win. The tradeoff is unit growth: HealthSource is shrinking slightly (-2.3% YoY), so the installed base isn’t expanding. But 129 units with open purchasing still beats a closed, pre-revenue system every time.

Budget and timing reinforce the choice. Average unit revenue of $609k signals enough cash flow for a POS or marketing automation investment, and the current FDD (fiscal 2026) means the data is fresh and the franchise system is actively selling. SKIN EXPERTS has a higher top-end investment range but no proof of franchisee economics yet, and its FDD is already due for update, which introduces compliance risk. When you’re allocating scarce sales capacity, you go where the doors are already open and the