Rodeway Inn vs Staybridge Suites

Rodeway Inn wins on sheer TAM—432 units versus 297 gives you 45% more doors to sell into, and every one of those is franchised, so there’s no corporate-controlled deadweight. That larger footprint means faster pipeline build and more shots at net-new logos, even if the brand is shrinking slightly.

But Staybridge Suites wins where it actually matters for software revenue: budget and terrain. The investment range starts at $21 million and runs past $31 million, signaling owners who are capitalized, multi-property, and operationally sophisticated—exactly the profile that buys POS, marketing automation, and back-office stacks without flinching. The 3.8% unit growth confirms a rising tide, and the approved-supplier procurement model means you can get on the list and lock out competitors once you’re in.

The tradeoff is real: Rodeway’s volume play hits a ceiling fast because its low investment range ($59k–$484k) attracts thin-margin operators who’ll nickel-and-dime every SaaS dollar. Staybridge’s smaller unit count is more than offset by higher ACV potential, longer retention, and a growth trajectory that compounds your book of business over time.

Verdict: Staybridge Suites is the stronger opportunity right now—fewer doors, far richer wallets, and a procurement model that rewards early commitment.