Planet Smoothie vs Papa Murphy's

Papa Murphy’s wins on raw TAM and per-unit budget, and those are the two dimensions that usually dominate a B2B vendor’s pipeline math. With 1,119 franchised locations averaging $680K AUV, you’re looking at a total system revenue north of $760M—nearly 16x the top line of Planet Smoothie’s 160-unit network. That scale means more seats for POS, more transaction volume for marketing automation, and more complex scheduling/back-office workflows that justify a serious software spend. The tradeoff is that this is a shrinking, overdue-filing brand in negative unit growth, so you’re selling into a base that’s actively contracting and likely running lean on capex.

Planet Smoothie’s advantage is timing and terrain. It’s a small, growing system with a current FDD, 3.9% unit expansion, and a low investment floor around $228K—exactly the profile where franchisees are still building their tech stack and haven’t calcified around legacy vendors. The problem is that with $301K AUV and only 160 units, the total addressable budget is thin; you’ll need a land-and-expand motion that pays back slowly, and even 100% penetration doesn’t move the needle like 20% penetration at Papa Murphy’s. If you can only fund one outbound motion right now, you take the larger, higher-revenue base and manage the churn risk with a retention-focused product bundle.

Verdict: Papa Murphy’s is the stronger near-term opportunity because unit economics and total installed base outweigh negative growth, but you’re betting against a shrinking footprint.