Pinkberry vs La Pino'z Pizza

La Pino’z is a pre-revenue ghost. Zero units, zero franchisees, and an FDD that’s already past due means there is no installed base to sell into and no near-term pipeline of new openings. Even if the investment range looks accessible on the low end, the franchisor-controlled procurement model kills the software opportunity: the parent dictates the tech stack, so you’re selling to a single gatekeeper with no proof that operators will ever adopt your POS or scheduling tools. The only thing you’re buying here is a lottery ticket on a brand that hasn’t proven it can open stores.

Pinkberry gives you an actual addressable market—62 franchised locations all running on an approved-supplier model, which means operators have real discretion over back-office and marketing automation choices. The 6% royalty on $670K AUV tells you units are generating enough cash to afford, and care about, operational software. The tradeoff is real: Pinkberry’s total TAM is small, and you’ll need to win deals one owner at a time rather than landing a master contract. But in B2B sales, a finite, winnable, budget-holding territory beats a theoretical one every time.

Verdict: Pinkberry wins on TAM, terrain, and timing—62 live, autonomous buyers with current financials and open procurement make it the only viable target right now.