Palm Beach Tan & Wellness vs HealthSource Chiropractic

Palm Beach Tan & Wellness is the stronger software-sales opportunity right now, and the reason is pure TAM. With 634 total units and 324 franchised doors, it dwarfs HealthSource Chiropractic’s 129-unit footprint. That’s a 4.9x larger installed base to sell into, which translates to more shots on goal, faster referenceability, and a licensing deal that scales without chasing single-site owners. The budget dimension is close—HealthSource’s ~$610k AUV edges Palm Beach’s ~$524k by about 16%—but the unit delta is so lopsided it overwhelms a modest revenue-per-location advantage. At $524k AUV across 324 franchised units, the aggregate franchisee spend pool is roughly $170M, versus HealthSource’s $78.6M. For a vendor selling POS, scheduling, and back-office tools, raw addressable revenue inside the franchisee base is the filter that matters most.

The tradeoff is timing and organizational stability. HealthSource’s -2.3% unit contraction is a slow leak, not a implosion, and its higher AUV suggests a customer base with slightly more discretionary budget per site. Palm Beach Tan’s -18.4% YoY unit decline is a shrill warning: a network shedding nearly a fifth of its footprint year-over-year signals churn risk, QSR stress, and possible franchisee distress that makes renewal contracting unpredictable. That growth number turns a volume play into a terrain gamble—you’ll sign more logos initially, but you may lose seats at renewal or burn implementation resources on locations that close within 12 months. We’d still take that bet because the net-new logo velocity can offset shrinkage if you price for multi-unit commitment and push procurement committee alignment early.

Verdict: Palm Beach Tan & Wellness wins on sheer installed-base breadth even as its unit contraction forces a high-churn selling model, while HealthSource Chiropractic’s stability is too small a pond to justify a dedicated sales motion.