Outdoor Collection by Marriott Bonvoy vs Staybridge Suites
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Staybridge Suites
wins 3 of 12 vendor rows
Staybridge Suites dominates on TAM and timing. With 297 franchised units, there’s a real installed base to sell into—more than 10x the 29 units at Outdoor Collection. Year-over-year unit growth of 3.85% means a steady stream of new opens, each a greenfield software deployment opportunity. For a vendor selling POS, marketing automation, scheduling, and back-office, volume matters: more units equals more licenses, more seats, more services revenue. Outdoor Collection’s zero growth and tiny footprint can’t justify dedicated
lodging
Outdoor Collection by Marriott Bonvoy
lodging
Staybridge Suites
Total units
29
297
Franchised units
29
297
Unit growth YoY
0%
3.846%
Average unit revenue (AUV)
—
—
Royalty
5%
—
Ad fund
1.5%
—
Initial franchise fee
—
$500
Investment range (low)
$586K
$21.22M
Investment range (high)
$1.46M
$31.87M
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Outdoor Collection by Marriott Bonvoy vs Staybridge Suites, answered
Outdoor Collection by Marriott Bonvoy has 29 total units and Staybridge Suites has 297, so Staybridge Suites is the larger system.
Outdoor Collection by Marriott Bonvoy grew units 0% year over year vs +3.846% for Staybridge Suites, so Staybridge Suites is growing faster.
Outdoor Collection by Marriott Bonvoy's initial investment runs $586K–$1.46M and Staybridge Suites's runs $21.22M–$31.87M, so Staybridge Suites requires the larger investment.
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