Marathon Petroleum vs Affiliated Car Rental, L.C.Affordable Car Rental and Sensible Car Rental
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Marathon Petroleum
wins 1 of 12 vendor rows
Brand A’s approved-supplier model looks like a fast path to individual franchisees, but that advantage collapses under the weight of a dormant FDD and a capped 50-unit TAM. No new
automotive_services
Marathon Petroleum
automotive_services
Affiliated Car Rental, L.C.Affordable Car Rental and Sensible Car Rental
Total units
—
50
Franchised units
—
50
Unit growth YoY
—
—
Average unit revenue (AUV)
—
—
Royalty
—
—
Ad fund
—
—
Initial franchise fee
—
$4K
Investment range (low)
—
$61K
Investment range (high)
—
$181K
Procurement model
Franchisor controlled
Approved supplier
FDD fiscal year
2026
2023
Filing freshness
CURRENT
DORMANT
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