Lime Painting vs 76 Fence

Lime Painting is the stronger software-sales opportunity right now, and it’s not close. The decisive dimension is TAM. With 92 total units and 81 franchised locations, Lime gives you a real, scalable addressable market. 76 Fence’s two-unit footprint is a non-starter for a vendor that needs to land and expand. Even if you closed 100% of 76 Fence’s system, you’d cap out at two seats. Lime’s 81 franchised units, plus 2.5x year-over-year unit growth, signal a system in expansion mode—exactly when operators are most open to adopting new POS, scheduling, and marketing automation tools.

The meaningful tradeoff is budget per unit. 76 Fence’s AUV of $1.54M handily beats Lime’s $1.0M, which could mean more discretionary spend per location on software. But that advantage evaporates when you multiply by unit count. Lime’s aggregate system revenue dwarfs 76 Fence’s, and a 7% royalty on a growing base of $1M-plus units gives franchisees enough margin to invest in back-office efficiency. Both brands run franchisor-controlled procurement, so terrain is a wash—you’ll need to win the corporate gatekeeper either way. Lime’s larger, growing franchisee base simply gives you more at-bats and a faster path to referenceability in the home-services vertical.

Verdict: Lime Painting wins on TAM and timing; 76 Fence’s higher AUV is irrelevant against a two-unit ceiling.