Jack in the Box vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Jack in the Box
wins 4 of 12 vendor rows
Jack in the Box delivers the decisive advantage on the two dimensions that directly convert to software revenue: budget and total addressable market. At $1.9M A
quick_service_restaurant
Jack in the Box
quick_service_restaurant
Papa Murphy's
Total units
2,136
1,127
Franchised units
1,985
1,119
Unit growth YoY
-2.696%
-2.271%
Average unit revenue (AUV)
$1.91M
$681K
Royalty
—
5%
Ad fund
5%
2%
Initial franchise fee
$50K
—
Investment range (low)
$1.91M
$367K
Investment range (high)
$4.04M
$670K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2024
Filing freshness
CURRENT
OVERDUE
Common questions
Jack in the Box vs Papa Murphy's, answered
Jack in the Box has 2,136 total units and Papa Murphy's has 1,127, so Jack in the Box is the larger system.
Jack in the Box grew units -2.696% year over year vs -2.271% for Papa Murphy's, so Papa Murphy's is growing faster.
Jack in the Box reports $1.91M in average unit revenue and Papa Murphy's reports $681K, so Jack in the Box has the higher AUV.
Jack in the Box's initial investment runs $1.91M–$4.04M and Papa Murphy's's runs $367K–$670K, so Jack in the Box requires the larger investment.
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