FRONTDoor Franchising vs 76 Fence

With only one franchised location, Brand A is a dead end for software sales. That single unit’s $1.54M AUV looks attractive on paper, but it’s a mirage: there’s no TAM to chase, and franchisor-controlled procurement means the parent likely mandates a specific tech stack. Even if we could crack that, the upside is exactly one deal. The unit economics don’t matter when the target list is that narrow. We’d be burning sales cycles for a rounding error.

Brand B turns on three dimensions that actually move the needle for us. Terrain is the killer advantage—an approved-supplier procurement model leaves franchisees free to buy