Donatos Pizza vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 2 of 12 vendor rows
Donatos Pizza is adding units faster (2.4% vs -3.596% YoY), the stronger timing signal. Donatos Pizza carries the lighter royalty load (4.0% vs 5.0%), leaving operators more room for software spend. Verdict: Donatos Pizza is the stronger software-sales opportunity on today's filing data.
quick_service_restaurant
Donatos Pizza
quick_service_restaurant
Papa Murphy's
Total units
179
1,014
Franchised units
128
965
Unit growth YoY
2.4%
-3.596%
Average unit revenue (AUV)
$1.13M
—
Royalty
4%
5%
Ad fund
1%
2%
Initial franchise fee
$30K
$25K
Investment range (low)
$547K
$450K
Investment range (high)
$1.06M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Donatos Pizza vs Papa Murphy's, answered
Donatos Pizza has 179 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Donatos Pizza grew units +2.4% year over year vs -3.596% for Papa Murphy's, so Donatos Pizza is growing faster.
Donatos Pizza charges a 4% royalty and Papa Murphy's charges 5%, so Donatos Pizza has the lower royalty.
Donatos Pizza's initial franchise fee is $30K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Donatos Pizza's initial investment runs $547K–$1.06M and Papa Murphy's's runs $450K–$693K, so Donatos Pizza requires the larger investment.
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