Dog Training Elite vs The Joint Chiropractic

The Joint Chiropractic is the stronger opportunity right now, and it’s not close on the numbers that matter most for software revenue: total addressable market and per-unit budget. With 935 total units and 800 franchised locations, you’re looking at more than double the seat count of Dog Training Elite, and that installed base is growing at 12.36% year-over-year—more than twice the rate. AUV of $615K signals operators have real cash flow to reinvest in tools that drive efficiency or patient volume, and a 7% royalty leaves enough margin for tech spend. The TAM and budget dimensions both land decisively in The Joint’s favor.

The tradeoff is terrain. Dog Training Elite’s approved-supplier procurement model gives you a cleaner path to sell directly to franchisees and win adoption unit by unit, without needing to first convert a corporate gatekeeper. The Joint’s franchisor-controlled model means you’ll likely have to sell through headquarters or navigate a preferred-vendor program, which lengthens the sales cycle and adds political risk. But that’s a go-to-market problem, not a demand problem—and the scale gap is too wide to ignore.

Timing is the wildcard. The Joint’s FDD is overdue, which could signal operational turbulence or simply administrative lag, but it’s a flag you’d need to diligence before committing heavy outbound resources. Even with that risk, the combination of unit count, growth velocity, and per-location revenue potential makes it the higher-upside play. Dog Training Elite is a safer, more straightforward sale, but the ceiling is dramatically lower.

Verdict: The Joint Chiropractic wins on TAM and budget, and the procurement hurdle is worth the scale—provided the overdue filing isn’t a smoke signal.