Dickey's Barbecue Pit vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 4 of 12 vendor rows
Papa Murphy's is adding units faster (-3.596% vs -17.865% YoY), the stronger timing signal. Papa Murphy's carries the lighter royalty load (5.0% vs 6.0%), leaving operators more room for software spend. Verdict: Papa Murphy's is the stronger software-sales opportunity on today's filing data.
quick_service_restaurant
Dickey's Barbecue Pit
quick_service_restaurant
Papa Murphy's
Total units
386
1,014
Franchised units
377
965
Unit growth YoY
-17.865%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
6%
5%
Ad fund
3%
2%
Initial franchise fee
$20K
$25K
Investment range (low)
$270K
$450K
Investment range (high)
$894K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
DUE
CURRENT
Common questions
Dickey's Barbecue Pit vs Papa Murphy's, answered
Dickey's Barbecue Pit has 386 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Dickey's Barbecue Pit grew units -17.865% year over year vs -3.596% for Papa Murphy's, so Papa Murphy's is growing faster.
Dickey's Barbecue Pit charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Dickey's Barbecue Pit's initial franchise fee is $20K and Papa Murphy's's is $25K, so Dickey's Barbecue Pit has the lower fee.
Dickey's Barbecue Pit's initial investment runs $270K–$894K and Papa Murphy's's runs $450K–$693K, so Dickey's Barbecue Pit requires the larger investment.
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