Dental Assistant U vs KidsPark

KidsPark’s unit economics make it the richer target by a wide margin. With 19 franchised locations generating an AUV of $772,552, each operator has the budget headroom to invest in a full-stack solution—POS, marketing automation, scheduling, and back-office—without the kind of margin squeeze that kills deals at Dental Assistant U’s $132,638 AUV. Even a conservative 2–3% of revenue allocated to software yields a per-unit contract value 5–6x higher. The larger franchised base (19 vs. 6) also means you’re selling into a real TAM today, not a promise of future units. In a seat-based or transaction-fee model, that revenue density is decisive.

The procurement model is the obvious friction: franchisor-controlled means you must win corporate approval before you can touch a single location. But that gatekeeper dynamic, once cleared, creates a captive, high-switching-cost account list that an approved-supplier model can’t match. Dental Assistant U’s open procurement sounds easier, but with only six franchised