Crimson Coward UNIT- vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 2 of 12 vendor rows
Crimson Coward’s 71% unit growth flips the entire calculus. Yes, Papa Murphy’s delivers a massive installed base—
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Crimson Coward UNIT-
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Papa Murphy's
Total units
13
1,014
Franchised units
12
965
Unit growth YoY
71.429%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
6.5%
5%
Ad fund
1.5%
2%
Initial franchise fee
$35K
$25K
Investment range (low)
$319K
$450K
Investment range (high)
$638K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Crimson Coward UNIT- vs Papa Murphy's, answered
Crimson Coward UNIT- has 13 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Crimson Coward UNIT- grew units +71.429% year over year vs -3.596% for Papa Murphy's, so Crimson Coward UNIT- is growing faster.
Crimson Coward UNIT- charges a 6.5% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Crimson Coward UNIT-'s initial franchise fee is $35K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Crimson Coward UNIT-'s initial investment runs $319K–$638K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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