COOKIES BY DESIGN vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 4 of 12 vendor rows
Papa Murphy’s presents a vastly larger total addressable market—1,014 units, 965 of them franchised—versus Cookies by Design’s 38 total locations. That 26x unit gap isn’t just a vanity metric; it directly shapes your pipeline capacity and upsell potential. Both brands operate under an approved-supplier procurement model, so terrain is equally open, but Papa Murphy’s sheer footprint means you can
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COOKIES BY DESIGN
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Papa Murphy's
Total units
38
1,014
Franchised units
37
965
Unit growth YoY
-11.905%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
6%
5%
Ad fund
3%
2%
Initial franchise fee
$30K
$25K
Investment range (low)
$160K
$450K
Investment range (high)
$345K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
DUE
CURRENT
Common questions
COOKIES BY DESIGN vs Papa Murphy's, answered
COOKIES BY DESIGN has 38 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
COOKIES BY DESIGN grew units -11.905% year over year vs -3.596% for Papa Murphy's, so Papa Murphy's is growing faster.
COOKIES BY DESIGN charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
COOKIES BY DESIGN's initial franchise fee is $30K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
COOKIES BY DESIGN's initial investment runs $160K–$345K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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