Christian Brothers Automotive vs AlSet Auto

Christian Brothers Automotive immediately dominates on TAM: 326 fully franchised units versus AlSet Auto’s 10 franchised locations (with the overall system shrinking at -16.7% YoY). That’s a 32x larger installed base, and the CURRENT 2026 FDD filing confirms the brand is actively growing and compliant—meaning you’re selling into a live, expanding network, not a dormancy risk. AlSet’s DUE filing and negative unit trend signal an owner base that may be in retraction or stagnation, so even a full sweep would net minimal recurring revenue.

On budget, the investment range tells the real story. Christian Brothers’ low-end startup cost ($515K) is nearly three times AlSet’s high end ($179K). These franchisees aren’t running shoestring operations; they’ve committed serious capital and will pay for integrated POS, scheduling, and marketing automation that protects that spend. AlSet’s thin capital profile points to operators who likely balk at any software beyond bare-minimum free tools, regardless of royalty structure or ad fund parity. Both brands use an approved-supplier procurement model, but with Christian Brothers you’re navigating a gatekeeper to unlock a large, high-willingness-to-pay portfolio; with AlSet there’s no barrier because there’s almost no market.

The tradeoff is solely procurement friction—Christian Brothers’ vendor approval process demands patience and a proven enterprise pitch, but it’s worth it for a concentrated base of 326 modern, well-funded units. AlSet offers easy entry but trivial revenue, no growth, and stale data. Timing favors Christian Brothers now, while the filing is fresh and scaling is active.

Verdict: Christian Brothers Automotive is the stronger software-sales opportunity—scale and budget outweigh procurement hurdles; AlSet Auto is a shrinking target with no wallet.