Casago vs All County

Casago is the stronger opportunity right now, and the advantage sits squarely in TAM and timing. With 125 franchised units to All County’s 78, you’re looking at a 60% larger installed base to sell into immediately—more doors, more seats, more renewal revenue from day one. The fresher FDD filing (2026 vs. 2025) also signals a franchise system that’s actively expanding and keeping its disclosures current, which correlates with a leadership team that’s investing in growth infrastructure. That’s exactly when a multi-location software vendor wants to land: when the brand is scaling and processes are still malleable enough to standardize on your platform.

The budget dimension cuts both ways, but it tilts toward Casago for a POS and back-office sale. All County’s higher AUV ($417k) looks attractive on paper—more revenue per unit often means more willingness to pay for software—but the real constraint is upfront capital. Casago’s investment range starts at just $23k, compared to $86k for All County. That dramatically lower barrier to entry means franchisees are less cash-strapped post-launch and more likely to adopt paid tools early. Yes, the top end of Casago’s range is wide, but the low floor is what matters for software attach rates: operators who aren’t buried in debt service buy technology.

The meaningful tradeoff is royalty structure versus procurement control. All County’s combined royalty and ad fund is 4%, while Casago’s is 4% as well—so no net margin advantage either way. Both use an approved-supplier procurement model, which means you’ll still have to win a corporate endorsement to unlock the system. But given Casago’s larger, faster-growing unit count and lower franchisee capital burden, the terrain is simply more fertile for a vendor that needs volume adoption. All County is a tighter, higher-AUV play, but it’s a smaller pond with a higher barrier to entry for your end buyer.

Verdict: Casago wins on TAM, timing, and franchisee budget reality—sell there first.