Blimpie vs Papa Murphy's

Papa Murphy’s presents a far larger addressable market with 965 franchised units versus Blimpie’s 84—an order-of-magnitude TAM advantage that directly translates into more at-bats for a software vendor. Even with a -3.6% unit decline, the sheer scale means the absolute number of potential deals remains high, and the slower contraction rate signals a more stable base than Blimpie’s -13.4% freefall. That stability matters: a shrinking but still-large network gives you time to land and expand, whereas a rapidly vanishing footprint risks churn outpacing new sales.

Budget terrain tilts further toward Papa Murphy’s. Franchisees operate at a higher investment threshold ($450K–$693K vs. $308K–$601K), suggesting deeper pockets and a greater willingness to spend on operational tech. More critically, Papa Murphy’s takes a lighter ongoing bite—5% royalty and 2% ad fund versus Blimpie’s 6% and 4%—leaving operators with more cash flow to allocate to POS