Blaze Pizza vs Papa Murphy's

Blaze’s $1.34M AUV looks like a juicy per-unit budget signal, but that number means less when the system is shrinking at nearly 10% a year. A franchisee losing locations—or worried about closing—isn’t upgrading their POS or back-office stack. The real budget opportunity shrinks in lockstep with unit count, and a franchisor-controlled procurement model puts a hard gate between you and every buying decision. You’ll spend more energy navigating corporate approvals than building pipeline.

Papa Murphy’s gives you almost 4x the total addressable footprint and a materially shallower contraction curve. With 965 franchised units declining