Abbott's Frozen Custard vs Nothing Bundt Cakes
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Nothing Bundt Cakes
wins 4 of 12 vendor rows
Nothing Bundt Cakes dominates the budget and TAM dimensions by an order of magnitude that Abbott’s can’t touch. With 660 units and 18.6% growth, you’re staring at a large and rapidly expanding account base — 643 franchised locations alone, each generating $1.48M in average revenue. That’s the kind of per-unit budget that converts into multi-module software deals (POS + marketing automation + scheduling
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Abbott's Frozen Custard
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Nothing Bundt Cakes
Total units
27
660
Franchised units
21
643
Unit growth YoY
-12.5%
18.635%
Average unit revenue (AUV)
$323K
$1.48M
Royalty
5.5%
6%
Ad fund
2%
5%
Initial franchise fee
$37K
$45K
Investment range (low)
$497K
$667K
Investment range (high)
$1.83M
$1.03M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2026
2025
Filing freshness
CURRENT
DUE
Common questions
Abbott's Frozen Custard vs Nothing Bundt Cakes, answered
Abbott's Frozen Custard has 27 total units and Nothing Bundt Cakes has 660, so Nothing Bundt Cakes is the larger system.
Abbott's Frozen Custard grew units -12.5% year over year vs +18.635% for Nothing Bundt Cakes, so Nothing Bundt Cakes is growing faster.
Abbott's Frozen Custard reports $323K in average unit revenue and Nothing Bundt Cakes reports $1.48M, so Nothing Bundt Cakes has the higher AUV.
Abbott's Frozen Custard charges a 5.5% royalty and Nothing Bundt Cakes charges 6%, so Abbott's Frozen Custard has the lower royalty.
Abbott's Frozen Custard's initial franchise fee is $37K and Nothing Bundt Cakes's is $45K, so Abbott's Frozen Custard has the lower fee.
Abbott's Frozen Custard's initial investment runs $497K–$1.83M and Nothing Bundt Cakes's runs $667K–$1.03M, so Abbott's Frozen Custard requires the larger investment.
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