1st R Trading vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
1st R Trading is adding units faster (11.765% vs -3.596% YoY), the stronger timing signal. 1st R Trading carries the lighter royalty load (4.0% vs 5.0%), leaving operators more room for software spend. Verdict: 1st R Trading is the stronger software-sales opportunity on today's filing data.
quick_service_restaurant
1st R Trading
quick_service_restaurant
Papa Murphy's
Total units
19
1,014
Franchised units
19
965
Unit growth YoY
11.765%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
4%
5%
Ad fund
1%
2%
Initial franchise fee
$25K
$25K
Investment range (low)
$144K
$450K
Investment range (high)
$262K
$693K
Procurement model
Franchisor controlled
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
1st R Trading vs Papa Murphy's, answered
1st R Trading has 19 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
1st R Trading grew units +11.765% year over year vs -3.596% for Papa Murphy's, so 1st R Trading is growing faster.
1st R Trading charges a 4% royalty and Papa Murphy's charges 5%, so 1st R Trading has the lower royalty.
Both charge a $25K initial franchise fee.
1st R Trading's initial investment runs $144K–$262K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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