The Spice & Tea Exchange vs Cinnabon

Cinnabon presents a dramatically larger and faster-growing total addressable market. With 1,310 franchised units expanding at over 30% year-over-year, you’re looking at a TAM advantage of more than 13:1 over The Spice & Tea Exchange. That unit growth also gives you timing: a brand adding that many locations will need new software deployments constantly, not just rip-and-replace. The average unit revenue ($665k vs. $553k) signals stronger per-location budget potential, and the approved-supplier procurement model means franchisees retain purchasing autonomy—so you can run direct sales motions, land-and-expand, and avoid a single franchisor gatekeeper that might block you entirely.

The meaningful tradeoff is terrain complexity. Cinnabon’s approved-supplier model forces you to sell unit-by-unit rather than winning one