Signarama vs ActionCOACH
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Signarama
wins 3 of 12 vendor rows
Signarama dominates on sheer addressable market and unit-level budget. With 684 locations and 44% year-over-year unit growth, the total available market is over five times larger than ActionCOACH’s static 128-unit base. More critically, average unit revenue of $916K—nearly 4x ActionCOACH’s $236K—combined with a lean 7% total royalty and ad fund burden means franchisees retain far more cash to invest in operational software
professional_services
Signarama
professional_services
ActionCOACH
Total units
684
128
Franchised units
684
128
Unit growth YoY
0.441%
—
Average unit revenue (AUV)
$916K
$236K
Royalty
6%
15%
Ad fund
1%
5%
Initial franchise fee
$50K
$45K
Investment range (low)
$245K
$221K
Investment range (high)
$345K
$489K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Signarama vs ActionCOACH, answered
Signarama has 684 total units and ActionCOACH has 128, so Signarama is the larger system.
Signarama reports $916K in average unit revenue and ActionCOACH reports $236K, so Signarama has the higher AUV.
Signarama charges a 6% royalty and ActionCOACH charges 15%, so Signarama has the lower royalty.
Signarama's initial franchise fee is $50K and ActionCOACH's is $45K, so ActionCOACH has the lower fee.
Signarama's initial investment runs $245K–$345K and ActionCOACH's runs $221K–$489K, so ActionCOACH requires the larger investment.
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