GVTC Licensing vs ActionCOACH
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
ActionCOACH
wins 2 of 12 vendor rows
GVTC Licensing carries the lighter royalty load (7.0% vs 15.0%), leaving operators more room for software spend. Verdict: GVTC Licensing is the stronger software-sales opportunity on today's filing data.
professional_services
GVTC Licensing
professional_services
ActionCOACH
Total units
1
128
Franchised units
0
128
Unit growth YoY
—
—
Average unit revenue (AUV)
—
$236K
Royalty
7%
15%
Ad fund
1%
5%
Initial franchise fee
$30K
$45K
Investment range (low)
$271K
$221K
Investment range (high)
$386K
$489K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
GVTC Licensing vs ActionCOACH, answered
GVTC Licensing has 1 total units and ActionCOACH has 128, so ActionCOACH is the larger system.
GVTC Licensing charges a 7% royalty and ActionCOACH charges 15%, so GVTC Licensing has the lower royalty.
GVTC Licensing's initial franchise fee is $30K and ActionCOACH's is $45K, so GVTC Licensing has the lower fee.
GVTC Licensing's initial investment runs $271K–$386K and ActionCOACH's runs $221K–$489K, so ActionCOACH requires the larger investment.
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