Enlightened Business Advisory Group vs ActionCOACH

ActionCOACH dominates on total addressable market and timing. With 128 franchised units and a current 2026 FDD, the brand is actively selling franchises and maintaining compliance—signals of a living, expanding system. Enlightened’s two units and dormant 2023 filing suggest a stalled or defunct network; there’s no pipeline to sell into and no evidence of ongoing franchisee demand. For a vendor, a live base of 128 locations means immediate deal volume, while a dead filing kills any near-term growth story.

The budget dimension looks tight but workable. ActionCOACH’s $235k AUV and 15% royalty leave franchisees with thin operating margins, so software spend will be scrutinized. However, the investment range ($221k–$489k) shows they’re already committing capital, and a lower initial franchise fee ($45k) may leave more cash for tools. Enlightened’s higher fee