CRUISE PLANNERS vs ActionCOACH
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
CRUISE PLANNERS
wins 3 of 12 vendor rows
CRUISE PLANNERS leads on average unit revenue ($518,262 vs $235,767), which means more budget headroom per unit. CRUISE PLANNERS carries the lighter royalty load (1.5% vs 15.0%), leaving operators more room for software spend. Verdict: CRUISE PLANNERS is the stronger software-sales opportunity on today's filing data.
professional_services
CRUISE PLANNERS
professional_services
ActionCOACH
Total units
3,125
128
Franchised units
3,124
128
Unit growth YoY
—
—
Average unit revenue (AUV)
$518K
$236K
Royalty
1.5%
15%
Ad fund
—
5%
Initial franchise fee
$11K
$45K
Investment range (low)
$2K
$221K
Investment range (high)
$21K
$489K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
CRUISE PLANNERS vs ActionCOACH, answered
CRUISE PLANNERS has 3,125 total units and ActionCOACH has 128, so CRUISE PLANNERS is the larger system.
CRUISE PLANNERS reports $518K in average unit revenue and ActionCOACH reports $236K, so CRUISE PLANNERS has the higher AUV.
CRUISE PLANNERS charges a 1.5% royalty and ActionCOACH charges 15%, so CRUISE PLANNERS has the lower royalty.
CRUISE PLANNERS's initial franchise fee is $11K and ActionCOACH's is $45K, so CRUISE PLANNERS has the lower fee.
CRUISE PLANNERS's initial investment runs $2K–$21K and ActionCOACH's runs $221K–$489K, so ActionCOACH requires the larger investment.
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