Contender eSports vs Bella Ballerina Franchising

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Contender eSports
wins 2 of 12 vendor rows

Contender eSports is the sharper target right now, and it’s TAM that carries the day. With 14 fully franchised units against Bella Ballerina

youth_services
Contender eSports
youth_services
Bella Ballerina Franchising
Total units
14
14
Franchised units
14
11
Unit growth YoY
55.556%
37.5%
Average unit revenue (AUV)
$405K
Royalty
6%
Ad fund
2%
Initial franchise fee
$39K
$42K
Investment range (low)
$196K
$116K
Investment range (high)
$406K
$196K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2023
2024
Filing freshness
OVERDUE
OVERDUE

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Common questions

Contender eSports vs Bella Ballerina Franchising, answered

Both systems report 14 total units.
Contender eSports grew units +55.556% year over year vs +37.5% for Bella Ballerina Franchising, so Contender eSports is growing faster.
Contender eSports's initial franchise fee is $39K and Bella Ballerina Franchising's is $42K, so Contender eSports has the lower fee.
Contender eSports's initial investment runs $196K–$406K and Bella Ballerina Franchising's runs $116K–$196K, so Contender eSports requires the larger investment.

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