BNI vs ActionCOACH
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
BNI
wins 2 of 12 vendor rows
BNI leads on average unit revenue ($399,084 vs $235,767), which means more budget headroom per unit. ActionCOACH carries the lighter royalty load (15.0% vs 20.0%), leaving operators more room for software spend. Verdict: too close to call on the filings alone — pick based on your category fit.
professional_services
BNI
professional_services
ActionCOACH
Total units
191
128
Franchised units
101
128
Unit growth YoY
2.02%
—
Average unit revenue (AUV)
$399K
$236K
Royalty
20%
15%
Ad fund
0%
5%
Initial franchise fee
$35K
$45K
Investment range (low)
$53K
$221K
Investment range (high)
$270K
$489K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
BNI vs ActionCOACH, answered
BNI has 191 total units and ActionCOACH has 128, so BNI is the larger system.
BNI reports $399K in average unit revenue and ActionCOACH reports $236K, so BNI has the higher AUV.
BNI charges a 20% royalty and ActionCOACH charges 15%, so ActionCOACH has the lower royalty.
BNI's initial franchise fee is $35K and ActionCOACH's is $45K, so BNI has the lower fee.
BNI's initial investment runs $53K–$270K and ActionCOACH's runs $221K–$489K, so ActionCOACH requires the larger investment.
See this comparison scored to your product.
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