Alliance Franchise Brands vs ActionCOACH
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Alliance Franchise Brands
wins 3 of 12 vendor rows
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professional_services
Alliance Franchise Brands
professional_services
ActionCOACH
Total units
167
128
Franchised units
166
128
Unit growth YoY
-5.143%
—
Average unit revenue (AUV)
$1.08M
$236K
Royalty
6%
15%
Ad fund
1%
5%
Initial franchise fee
$25K
$45K
Investment range (low)
$140K
$221K
Investment range (high)
$698K
$489K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Alliance Franchise Brands vs ActionCOACH, answered
Alliance Franchise Brands has 167 total units and ActionCOACH has 128, so Alliance Franchise Brands is the larger system.
Alliance Franchise Brands reports $1.08M in average unit revenue and ActionCOACH reports $236K, so Alliance Franchise Brands has the higher AUV.
Alliance Franchise Brands charges a 6% royalty and ActionCOACH charges 15%, so Alliance Franchise Brands has the lower royalty.
Alliance Franchise Brands's initial franchise fee is $25K and ActionCOACH's is $45K, so Alliance Franchise Brands has the lower fee.
Alliance Franchise Brands's initial investment runs $140K–$698K and ActionCOACH's runs $221K–$489K, so Alliance Franchise Brands requires the larger investment.
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