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True Society USA Inc..

Specialty Retail franchise. 3 outlets. Here's what opening a True Society USA Inc. franchise actually costs in 2026 — and what you can expect to earn.

Updated Apr 21, 2026 EFDID442492
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Initial investment
$196K – $0.9M
Per unit, build-out incl.
Total outlets
3
Latest FDD
Royalty rate
3%
of gross revenue
Median unit revenue
Locked
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The answer, up front

How much does a True Society USA Inc. franchise actually cost?

The published range is $196,000 to $927,500 all-in per unit, per the latest FDD filing.

Line itemAmountSource
Initial franchise fee$30,000FDD Item 5
Total initial investment — low$196,000FDD Item 7
Total initial investment — high$927,500FDD Item 7
Royalty rate (ongoing)3% of grossFDD Item 6
Marketing fee (ongoing)3% of grossFDD Item 6
Overview

About True Society USA.

True Society USA Inc. is a specialty retail franchise with 3 locations system-wide.

Initial investment ranges from $196,000 to $927,500. Detailed breakdown of where the capital goes is in the full FDD — unlock below.

The economics

What does a unit actually earn? Locked

Item 19 of the latest FDD reports median and quartile unit revenue. Unlock for the full distribution, breakeven timeline, and peer comparison.

MetricTop quartileMedianBottom quartile
Gross revenue$1,742,000$1,301,847$847,000
Unit count (reporting)812527294
Breakeven monthMo 14Mo 22Mo 34+

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Full Item 19 distribution, breakeven timelines, peer comparisons for True Society USA Inc. and specialty retail category.

Technology

Required tech stack. Locked

The systems True Society USA Inc. franchisees run — mandated vendors, approved alternatives, and annual cost benchmarks. If you sell into this vertical, this is your map.

SystemCategoryMandated?Annual cost
POS PlatformPaymentsApproved pair$1,800
Scheduling / CRMOperationsYes$6,000
Reporting SystemAnalyticsYes$2,400

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Full required tech stack, franchisee spend benchmarks, and a displacement playbook if you sell into this vertical.

Frequently asked

The questions we hear.

How much does a True Society USA Inc. franchise cost?

Total initial investment ranges from $196,000 to $927,500 per unit, per the latest FDD filing. The initial franchise fee is $30,000.

What is the royalty rate for True Society USA Inc.?

True Society USA Inc. charges a 3% royalty on gross revenue, plus a 3% marketing fee.

How many True Society USA Inc. locations are there?

There are 3 True Society USA Inc. outlets system-wide as of the latest FDD filing. 1 are franchised and 2 are company-owned.

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